Mautic and marketing automation

Mautic and marketing automation

Within the set of inbound marketing techniques that we can devise to bring us closer to potential customers and to strengthen the relationship with existing ones, the key is to create strategies that are not invasive and that involve a value proposition through which to guide the process to our objectives. Marketing automation serves us precisely to automate processes, although this should not neglect the personalization we dedicate to our audience. One of the tools we have for this is Mautic .

Mautic is a platform created in 2013 that allows us to create all kinds of inbound marketing campaigns using open source (open source); This allows us either to choose one of the templates that the tool puts at our disposal, or to adapt the code freely to fully customize its design and composition. While the basic features of the free version allow us to see what the tool offers, the truth is that its pro version is much more complete and allows us to access a large number of features at a very competitive monthly price.

Best Seller #4
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Kasa Smart Light Switch HS200, Single Pole, Needs Neutral Wire, 2.4GHz Wi-Fi Light Switch Works with Alexa and Google Home, UL Certified, No Hub Required

  • Easy guided install: Neutral wire is required, standard wall plate size. No need to understand complex switch wiring or master vs auxiliary switch configurations; The Kasa app guides you through easy step by step installation. Need 2.4GHz Wi-Fi connection
  • Control from anywhere: Monitor your light status. Turn electronics on and off from anywhere with your smartphone using the Kasa app, whether you are at home, in the office or on vacation
  • Voice control: Enjoy the hands-free convenience of controlling the lights in your home with your voice via Amazon Alexa or Google Assistant; perfect for times when your hands are full or entering a dark room
  • Scheduling: Use timer or countdown schedules to set your smart switch to automatically turn on and off while you’re home or away. Enable ‘away mode’ to randomly switch on and off to trick potential intruders
  • Trusted and reliable: Designed and developed in silicon valley, Kasa is trusted by over 4 million users. UL certified for safety use. 2-year warranty

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Best Seller #5
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Best Seller #6
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Lutron Caseta Smart Home Dimmer Switch, Works with Alexa, Apple HomeKit, and the Google Assistant | for LED Light Bulbs, Incandescent Bulbs and Halogen Bulbs | PD-6WCL-WH | White

  • PEACE OF MIND: Set lights to automatically adjust with seasons so your family always comes back to a well-lit home; Enable smart away to randomly turn your lights on/off to look like you’re home even if you’re away (smart bridge, L-BDG2-WH, required)
  • MOST CONNECTED: Caseta connects with more leading smart home devices – including Alexa, Apple HomeKit, the Google Assistant, Ring, Serena shades and Sonos – than any other smart lighting control brand (smart bridge required)
  • CONTROL YOUR WAY: Caseta puts the smarts in the switch so you can control a variety of ways – via the free Lutron app, your voice or from the wall; Schedule lights to change at set times or activate scenes with the touch of a button (bridge required)
  • GET MORE, SPEND LESS: 1 Caseta smart switch can control many bulbs at once; Make many bulbs smart, even your existing bulbs. Get smart control of multiple styles of dimmable LED, incandescent, and halogen bulbs
  • WORKS IN ANY HOME: Unlike other smart dimmer switches, Caseta works in any home, of any age, as it does not require a neutral wire
  • WIRELESS REMOTE CONTROL: For added convenience, use with wireless Pico remote (PJ2-3BRL-GXX-L01) to turn your lights on, off, or dim and brighten with the touch of a button from anywhere in the home
  • EASY 3-WAY SETUP: Create a 3-way by mounting Pico to almost any wall surface – no cutting holes or pulling wire, with a wall mount bracket (PICO-WBX-ADAPT sold separately). Replace existing 3-way switches by mounting the bracket and Pico over the backbox
  • TECHNICAL DETAILS: Works with up to 150W dimmable LED light bulbs/CFL light bulbs or 600W incandescent bulbs/halogen bulbs; not rated for low voltage applications (i.e. track or landscape lighting)
  • INCLUDES: (1) Caseta dimmer switch; coordinating wallplate sold separately

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Best Seller #8
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Rachio WiFi Smart Lawn Sprinkler Controller, 8-Zone 2nd Generation, Alexa and Apple HomeKit Compatible with Rain, Freeze and Wind Skip (8ZULW-B)

  • 5-STAR RATINGS. Amazon’s most- and highest-rated Wi-Fi sprinkler controller.
  • Avoid watering in the rain. Exclusive weather intelligence automatically skips unnecessary watering with features like rain skip, wind skip, freeze skip, and more.
  • Control from anywhere with the easy-to-use app. Run sprinklers, view upcoming schedules, and observe your estimated outdoor water usage.
  • Experience fast DIY installation. Rachio Smart sprinkler controllers replace 99% of existing sprinkler controllers. Install in 30 minutes or less with no special tools needed. Our in-app installation tutorial helps you get online and watering in no time!
  • Deliver all the water your plants need; no more, No less. Rachio creates tailored Smart schedules based on the specific needs of your lawn, including plant type, soil type, sun exposure, and more.
  • Power source type: Corded Electric. No Hub Required for Voice Control

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Best Seller #9
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Kasa Smart WiFi Plug w/Energy Monitoring by TP-Link – Reliable WiFi Connection, No Hub Required, Works with Alexa Echo & Google Assistant (HS110),White

  • Control from Anywhere: Turn electronics on or off from Anywhere with Your Smartphone using the kasa app (compatible w/ android & ios)
  • Voice Control Works with Amazon Alexa, Google Assistant and MicroSoft Cortana Supported devices for a hands Free Experience
  • ENERGY MONITORING monitor enery consumption of Your plug in devices and set times and schedules to avoid waste
  • KASA SCENES & SCHEDULES Schedule the Smart Plug to automatically switch on and off when away or set a Scene for Controlling many devices with a Single button
  • Note: Requires a Secured 2.4 GigaHertz Wi Fi network connection

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Best Seller #10
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Wemo F7C030fc Light Switch, WiFi enabled, Works with Alexa and the Google Assistant

  • Wi-Fi connectivity lets you control your lights from anywhere
  • Free Wemo app allows you to schedule your lights
  • Away Mode turns on and off lights for extra security when you’re away
  • Compatible with Alexa, Google Assistant, Nest and more

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List of best sellers by Mautic and marketing automation

  1. Mautic: Open Source Marketing Automation: Easy and Successful
  2. Mautic: Marketing Automation Open Source: Semplice ed efficace (Italian Edition)
  3. Open Marketing: Marketing Automation semplice ed efficace (Italian Edition)
  4. Kasa Smart Light Switch HS200, Single Pole, Needs Neutral Wire, 2.4GHz Wi-Fi Light Switch Works with Alexa and Google Home, UL Certified, No Hub Required
  5. Commedia
  6. Lutron Caseta Smart Home Dimmer Switch, Works with Alexa, Apple HomeKit, and the Google Assistant | for LED Light Bulbs, Incandescent Bulbs and Halogen Bulbs | PD-6WCL-WH | White
  7. On the Ropes
  8. Rachio WiFi Smart Lawn Sprinkler Controller, 8-Zone 2nd Generation, Alexa and Apple HomeKit Compatible with Rain, Freeze and Wind Skip (8ZULW-B)
  9. Kasa Smart WiFi Plug w/Energy Monitoring by TP-Link – Reliable WiFi Connection, No Hub Required, Works with Alexa Echo & Google Assistant (HS110),White
  10. Wemo F7C030fc Light Switch, WiFi enabled, Works with Alexa and the Google Assistant

The best Mautic and marketing automation 2021

#PreviewProduct
1
Mautic: Open Source Marketing Automation: Easy and Successful
Buy on Amazon
2
Mautic: Marketing Automation Open Source: Semplice ed efficace (Italian Edition)
Buy on Amazon
3
Open Marketing: Marketing Automation semplice ed efficace (Italian Edition)
Buy on Amazon
4
Kasa Smart Light Switch HS200, Single Pole, Needs Neutral Wire, 2.4GHz Wi-Fi Light Switch Works with Alexa and Google Home, UL Certified, No Hub Required
Buy on Amazon
5
Commedia
Buy on Amazon
6
Lutron Caseta Smart Home Dimmer Switch, Works with Alexa, Apple HomeKit, and the Google Assistant | for LED Light Bulbs, Incandescent Bulbs and Halogen Bulbs | PD-6WCL-WH | White
Buy on Amazon
7
On the Ropes
Buy on Amazon
8
Rachio WiFi Smart Lawn Sprinkler Controller, 8-Zone 2nd Generation, Alexa and Apple HomeKit Compatible with Rain, Freeze and Wind Skip (8ZULW-B)
Buy on Amazon
9
Kasa Smart WiFi Plug w/Energy Monitoring by TP-Link – Reliable WiFi Connection, No Hub Required, Works with Alexa Echo & Google Assistant (HS110),White
Buy on Amazon
10
Wemo F7C030fc Light Switch, WiFi enabled, Works with Alexa and the Google Assistant
Buy on Amazon

The platform allows us to capture leads that, once the form is filled out, we can group by lists. These lists can be organized based on those points of the form that interest us to screen information, such as age ranges or places of residence. In this way, we can have the information grouped and send mails belonging to specific campaigns, according to our objectives.

The forms are also customizable, so we can make sure we receive the information of the new leads that really prove valuable to create campaigns as effective as possible. Through the collection of information that we obtain through this channel, we create a database that is expanding both with the data of the new leads and with the additional information that we are acquiring from the people already existing in our database.

And it is that Mautic not only allows us to configure the emails to our liking and with total freedom, but also we can access the so-called “workflows”. This option greatly enriches our marketing automation, which through the chains of emails we configure, we can direct leads from one point to another, always taking into account the actions they develop.

In this way, we can plan the campaigns so that they follow certain steps, which will go from the moment our lead completes the form to the achievement of our objectives. We will achieve this through the automation of different mails, which will be sent at certain scheduled times and will be completed depending on whether the recipient of the email performs some actions or others (for example, open or not the last email sent ).

Another feature of Mautic is lead scoring : through this point system we can determine our next steps in relation to a client / potential client. This system causes leads to accumulate (or not) points; In this way, we can determine that, once a certain number is reached, we move on to a new campaign with new objectives or that we directly contact him or her.

Thanks to all options and its great versatility when connecting with other softwares (such as CMS or other email marketing tools), Mautic allows us to integrate its usability into a set of applications that help us implement our strategy to achieve objectives.