The end of the year is approaching and the marketers take advantage to make analyzes and predictions about the trends for this coming year, as we told you from Pro Solutions last week. Thus, studies on the future and evolution of social networks and their influence on the market, show that Instagram has been crowned as queen and will not leave the throne in the coming years.
According to data from a recent Emarketer study , 30% of all users of social networks, will be on Instagram in the next four years, which means that the queen of social media will go from its current 593 million active users to more than 927 million in 2021. This data They are now approaching the second on board the company Mark Zuckerberg (Instagram), the mother of all social networks, Facebook, which in its latest report had 2 billion active users.
Instagram will grow in 2017 by 38, 7% compared to the previous year in terms of active users. This trend of growth of Instagram, will make the revenues of the platform also rise as the foam. In 2017, the aesthetic and visual social network adds more than $ 4,100 million of revenue, and Emarketer forecasts predict revenue of $ 10,870 million in 2019.
Why Instagram grows
These scandalous figures do nothing but reinforce what marketers have been seeing for some time: advertising campaigns on Instagram should be a key part of companies' digital marketing strategies.
Also, in the case of Instagram, the presence of companies is not should be based on content programming from time to time. And this, why? The incredible growth figures of the platform are mainly due to product updates, Instagram Stories, live videos, filters, stickers and other animations offered.
In this way, it is evident that the way to triumph on Instagram is to play and interact with all these services and connect with followers in this way. Therefore, Instagram's strategy must be highly developed and programmed, but it must be shown naturally and the generation of content must be massive. Although there is no need to publish photos constantly, the stories are consumed at full speed and you have to feed the thirst for content from users. That's the key to engagement!
In addition to highlighting the number of users and the diverse and creative content that can be generated on it, Instagram It is very attractive for brands because of the existence of this new marketingian species, the influencers.
In the social network where more fashion, design, trends, aesthetics, travel and visual content is created, brands have discovered a new way to advertise and present your products. The profiles that get more followers, nourish their content of sponsorships and relationships with brands, making their products reach users around the world by the hand of their idols or people they trust and for which they feel admiration.
All this at a much lower cost than it is to do an advertising campaign on television, press or radio. A new upward trend that has generated new digital professions, a large niche market and a 360 degree change in the advertising industry.
Of course, we live in a true era of industrial and technological change in which everything is going digital. Do not stay behind, get in touch with us and we will help you embark on the digital transformation of your company.