Creating a personal brand or personal branding is the process by which a “brand” is developed around your own name, profession or career. Once this personal brand is created, it will facilitate you to communicate and make known the skills and values that make up your particular stamp.
But do not make the mistake of thinking that the personal branding is only for businessmen, professionals and marketing experts. The development of a personal brand rather has the purpose of increasing your worth and prestige. However, developing the personal brand will demand from you a lot of consistency, dedication and continuous work, but fortunately, the use of current technologies gives anyone the opportunity to publicize their personal brand.
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- BrandingPays: The Five-Step System to Reinvent Your Personal Brand
- Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself
- LinkedIn for Personal Branding: The Ultimate Guide
- Personal Branding For Dummies, 2nd Edition
- Building a StoryBrand: Clarify Your Message So Customers Will Listen
- Just Do You: Authenticity, Leadership, and Your Personal Brand
- Introduction To Personal Branding: Ten Steps Toward A New Professional You
- Platform: The Art and Science of Personal Branding
- Mindset: The New Psychology of Success
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The development of the personal brand is very linked to another term that is handled today in the world of marketing and social networks, employment 2.0, which comes to be something like the group of procedures and personal strategies that will help you find a job exploiting to the maximum the potentialities of the Internet , especially social networks. That is, the relationship is established in the sense that for employers to come to you to offer you work, you must build a solid personal reputation that you will achieve with the creation of your personal brand.
To develop your personal brand on the network, you will need the following:
Own domain: You will need to buy some of the virtual goods that are offered on the web, such is the case of a domain. This should preferably be one that describes your name or that refers to the activity you do. There is no way to create a personal brand if you do not have your own domain Tunombre.com.
Your personal blog: Your personal website where you post your own articles at least 2 or 3 times a week and that deal with issues related to your brand. Do not forget to share these posts through Facebook, Twitter, LinkedIn and other social networks.
An account on Twitter: When you create your account do not forget to add your photo and for the name of it, use your own name or a term that describes your activity or the activity to which you dedicate yourself. Follow all the users that you think may be interested in topics related to your personal brand, interact with them and create a level of commitment.
Facebook profile: Use the same photo you used on Twitter for this account, fill in all the information on your profile, keep up to date information on your experience and career. Show security and write relevant comments and opinions on your Facebook page. Invite former colleagues, acquaintances from the school, the university and the neighborhood, to follow you on Facebook. Do not underestimate the possibilities of this social network that gives you an excellent opportunity to make your personality known online, create a reputation and develop your personal brand.
LinkedIn Profile: LinkedIn is like your life curriculum in digital format. This will show all your references, skills and professional competence. Join groups with similar interests to your brand. It formulates and answers questions intelligently, actively participates in debates. Interact and connect with everyone who shows interest in the topics you suggest.
Personal branding becomes a very powerful tool, as it sends a clear and precise message about who you are and what you have to offer. To the extent that this is more authentic and original, you will be better positioned as an expert in your niche market.