Positioning techniques can change overnight. Google updates its algorithms continuously so it is quite likely that what works at a given time, the next day has already stopped working.
Google has always remembered that priority must be given to the highest quality content. The giant search engine considers that content is the king and one of the only valid criteria to be able to position ourselves throughout the Internet. However much the algorithms are updated, this is a criterion that has always remained inert.
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Of course, it is of vital importance to be able to maintain criteria that will help us to preserve a very high quality when we write articles and are always oriented to achieve the maximum interaction for the user.
It is also interesting to follow the latest updates from experts in the world of SEO, like Neil Patel , since you will not miss anything important.
Keys to be able to write articles oriented to the positioning
Keywords also in the title
The first thing you should know is that robots have to be able to access the inside of your page to be able to index everything that is relevant. However, they will start with the title, so it is vital that we are able to optimize it in the right way.
We have to be ingenious to be able to add the keyword also in the title itself. Of course, always make sure it makes sense because if we only add the keyword to add it, rest assured that it will not be interesting for the user … Even Google could get penalized for it.
In the main CMS, at the time we write the title, we generate the address of the page automatically.
However, in the case that we do not finish liking the address that has been given to us, we can always change it. In general, it is also recommended to integrate the maximum number of possible keywords here because, in this way, it is much simpler for the search engine to be able to index us.
It is important to give a good structure to the text and one of the best formulas to be able to do it is using header thanks to the labels
Not only is it something interesting to make the text more enjoyable for the user, but also will be so that Google can give greater value to the text. Also, if you are able to integrate some keywords in the headings, much better.
Google likes very much to contrast the information and one of the formulas to indicate that we are doing it is precisely through the use of external sources. It does not cost us anything to put a link to the site where we obtained the information.
Keywords in the content
Of course, we should not forget to enter the keywords in the content itself. Of course, as long as they look good in contrast to the rest of the text and highlight them using a resource such as bold or italic style.
This is where the keyword density concept comes into play; we are referring to the number of times a keyword is repeated throughout the article.
It is not advisable to “play” with an extension that exceeds 1.5-2%. The reason for this is that Google might come to think that the article is over-optimized, and not give it the value it deserves.
It is worthwhile that we write naturally to achieve the best results.
To what extent is the extension of the article important?
Search engines are also interested in writing extensive, enriched content that attracts their algorithms and that, in addition, are also articles valued by the user.
The truth is that the greater the length of the article, the greater the chances of it ascending to the top positions of the search engine, although there is a “but” to consider:
There are many users who write without more, with the aim of extending the article as much as possible, repeating information, or offering inaccurate data that does not help the article, but makes it more complicated to read, and much less valuable.
We can assure you that it is worthwhile to write an article of 1000 words, enriched, with resources such as images, videos, external links and that you take a day, that you write one of 3000 words with long content, without formatting and without meaning.
The only thing you will do is waste your time.
With these keys we will start creating high quality content that will be taken into account by Google and that will rank very well and very quickly. Since as all SEOs say in several sites that content is king.