Why do all companies need to have a web page?

Why do all companies need to have a web page?

The technological revolution of the last two decades has undoubtedly made the majority of people consult information through the internet to perform any type of activity such as: getting business phones, making purchases online or knowing everything that happens in the world through of digital media.

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The Technological Revolution in Financial Services: How Banks, Fintechs, and Customers Win Together
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The Control Revolution: Technological and Economic Origins of the Information Society
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Mexican Modernity: The Avant-Garde and the Technological Revolution (The MIT Press)
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That is why we get to say that ” the company that can not be found on the Internet does not exist “. Maybe you can come to think that a cleaning company , a hairdresser or a restaurant do not need a website because they have their own fixed clients.

However, there are many traditional businesses that have seen little by little decrease their sales as a result of the prominence of the digital environment in our lives. Below we will give you four very important reasons why any company needs to have an online presence through a good website.

1. Availability 24 hours a day

One of the main advantages of having a web page is that it does not matter when and where customers seek you because the information of your products and services will always be available to them.

The most advisable thing is to put a contact telephone, an email and a contact form so that Internet users interested in our products or services can communicate with us without problems and in the way that most interests them.

If you manage to create a web page that contains all the possible information about your company, you will be able to save a lot of time in answering the frequent questions that users usually ask.

2. Get many more clients

When they are visible on the internet, companies can cover a much wider market. A large percentage of the population has computer equipment or mobile devices with which to surf the internet so that customers from all corners of the world can be reached . The most important thing is that our website is well positioned in Google with respect to the products and services we offer so that people can easily find us.

3. Increase the publicity of a company

Having a web page serves as an advertising channel in itself since it serves to inform users about any type of company.

Also, if you create a blog you can publish news of interest, advice, promotions etc, which will serve to capture the attention of your potential customers. The more articles of specialized content you publish the better because you will be demonstrating to the users that you are an expert in the subject.

The most advisable thing is that you get to offer four articles per month using SEO techniques that improve the conversion, that is, that help the people who read those articles want to buy your products or services.

4. Improve the brand image

If a company does not have a website it may seem obsolete since it is not updated or adapted to the digital era in which we find ourselves.

It is essential that the website of any company present an attractive design that is easy to navigate by users.

It is also important that web pages are responsive , that is, that they can be viewed correctly from mobile phones or tablets.

In addition to these four reasons that make it absolutely necessary for companies to have a website, we can name others such as differentiation from competitors or savings in office or office expenses .

We hope that this article has been very useful for you, and that if you had some on the importance of the webs nowadays they have disappeared.