There is no doubt that the era of digital data in analytics is growing and its importance related to the achievement of objectives and results of our strategies makes it a little less than indispensable tool to know what is happening with the audience of our company or business on the Web.
- Happy/grumpy score on a particular day
- Emotional level of tweets
- Key positive / negative subjects and speakers
- Mood tracking
- Track balance between negative and positive posts
- Analyse and compare twitter accounts and brands
- See which celebrity profile is the closest match to you
- Compare all metrics to world average
List of best sellers by Twitter Analytics
- Mining the Social Web: Data Mining Facebook, Twitter, LinkedIn, Instagram, GitHub, and More
- Python Social Media Analytics: Analyze and visualize data from Twitter, YouTube, GitHub, and more
- Social Media Marketing Workbook (2021): How to Use Social Media for Business (2021 Social Media Marketing 1)
- The Ultimate Gift
- HappyGrumpy for Twitter Pro
- Moz Top Headlines (Unofficial)
- Heron Streaming: Fundamentals, Applications, Operations, and Insights
- Watching Words – Sentiment and Text Analysis
- Knowledge and Christian Belief
The best Twitter Analytics 2021
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In that sense, Google, again was a visionary in the anticipated display of this trend with the formation of the Google Analytics platform, the most popular in this area on the Internet, but other social platforms of high traffic, recipients of the tastes and interests of users, as is the case of Twitter, have also considered strategic to provide a tool linked to Analytics as a way to maintain a strong service updated in the market and immerse in the juicy market of Internet advertising.
For this, the platform famous for its 140 characters, offers the Twitter Analytics tool as a way to help its customers visualize data, which analyzed and managed correctly make their business more efficient and profitable.
According to this we will mention some important data that Twitter offers us in its Analytical platform and the link that they have with our objectives and final results.
The first thing we see in the Dashboard is a Line of Activity showing a graph of the last 30 days of movements in our account. Following this one a series of basic statistics about our tweets, which include clicks, favorites, retweets, and answers.
The information in this section can be used can be used to know which is the topic that stands out with its audience and the most popular tweets, since Twitter Analytics allows filtering the most popular and send (export) this data to CSV (Comma- Separate-Values).
In this section you can get a lot of information related to the followers of our social channel. First, you can see the evolution of the followers in the period of one year. Following, you can see a list of topics in which the followers are interested.
This can be useful to determine if the audience you are building is relevant to your business. If not, it is necessary to re-evaluate your strategy in regards to the Twitter audience.
Following, the section also informs the place where the followers are located.
This is especially useful if your business is local and you want to make sure that your audience grows in the right region.
Twitter Follow Report
If an account has less than 10,000 followers, you can use the Twitter Follow Report to learn more about the audience, such as reports that include the keywords most used by followers, as well as the hours they use to operate on the platform. .
Expanding the data surveying territory, Twitter analytics allows you to add information about the relationship of the website with the link tweets. To configure the operation, click on the Add Website button, and add a code fragment in the head of the site, performing a verification.
Once this process has been consolidated, the following is available:
Graph with the number of tweets that include your URL in the last 30 days. A table with individual tweets in addition to popularity data (favorites, retweets and answers).
You can use this section to see the best elements of lace on Twitter.
Additionally, you can see which tweets link to the website, and you can access them in the Link Clicks section by graphing them.