The new year is coming and with it, lots of analysis of 2017, lists of good intentions, commitments and studies to know what the year will be like in a few weeks. In Pro Solutions, as a digital marketing agency in Valencia, we wanted to make a list of trends in digital marketing for 2018.
Throughout the year we have seen how some tools, methodologies or media, asked for the bellows that was said that they were going to have, while other issues are consolidated as trends. Some of them are futuristic and could change things a lot, and others have been with us for years but they are still the kings of the dance.
We have been hearing about the death of for many months. ] Facebook and its flight from active users to other social networks more focused on the tastes of millennials. However, although the way of using the mother of social networks has changed, there are still more than 4,072 million active users on Facebook.
However, Instagram is the queen of the dance since He won his war against Snapchat . The phenomenon of influencers, the culture of the image and the things 'cuquis' on the Internet, the stories and the immediacy of Instagram, have turned this social network into one of the best tools of branding and online advertising. This will be the channel to succeed without risking in 2018.
The new boy of the institute will be in 2018 Musical.ly the music app that has crazy children and that generates videos of a lot of quality. We will have to see how it evolves, but the music market is already triumphing in this social network that could become one of the trends in digital marketing for the next years.14
Video is the content that sells the most
YouTube is burning. The consumption of video content has not stopped growing since 2015, and nowadays, more than 20% of the most viewed videos on the platform contain advertising.
The youtuber phenomenon has found the key to digital advertising: Empathize, entertain and sell. Young people do not miss a video of their favorite youtuber, and their recommendations are orders for them. The brands seem to have found their gold mine.
The marketers have been looking for a solution to a problem for a while. The channels that users use the most are instant messaging, especially Whatsapp . How to get to us by this channel?
Facebook and Linkedin already take advantage of messenger and private messages to get the publicity. Perhaps 2018 will be WhatsApp's year as an advertising tool.
Big data, finally explodes
We've been hearing all about the great trend in communication, marketing and advertising for the whole year 2017: big data . It seems that 2018 will be his year.
It is evident that Internet users leave a trail every day on the Internet and that we provide a lot of information about our routines, tastes and interests. There is still a long way to go until the correct monitoring of this data becomes popular, but there are already many pioneering companies that lead this market.
The most futuristic technology
resonate already in our heads as Steven Spielberg's cinema as ] artificial intelligence or robotics . Actually, it is these roads that can make a difference, because they would take us to unexplored and completely new environments.
Even so, we will also continue to bet on trends that have been consolidated in recent years, such as collaborations with influencers to do branding and improve sales, or quality content and payment.
At Pro Solutions we are eager to see how 2018 develops and we are already renewing and updating our knowledge to be at the forefront of new trends in digital marketing. Do you join the trends in digital marketing for 2018? Contact us to help you prepare a marketing strategy with a future.