Quality content is a subject that mobilizes many people in order to unveil the great secret that makes an article attractive to users, especially for the profile of users that we are interested in reaching in line with our latest objectives.
What are the key pieces that can not be missing in the composition of an article or seen from the reverse side, what are the elements that make content somewhat boring, tedious, disposable.
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It is hard sometimes, to tell us that an article we have created, with our own opinions and original content is not attractive or has the quality that search engines and users require to amplify it and get a certain volume traffic.
But the criticism of our post indicates that the content has no life, has no personality, is not useful for readers, has no value to entertain and also has a terrible title, which condemns it. In short, it is not quality content.
Below we present a distillation of the most important aspects that have been scientifically proven to be incorporated so that a content is of quality:
1.It must be useful
A seller content needs to solve some real problems of the users and readers where we point our work. That is why it is very common to start the title of the same with the word “Como …” and then reflect on the appropriate words to round off the same. The body of the same must be presented in an intelligent way so that it is pleasant and attractive to the reader.
2. It has to be interesting
A good content must have personality, it must have style, it must be bold and have authority.
It could be fun, stubborn, charming, sarcastic, or enthusiastic, but it should never be banal, futile, insubstantial. Do not forget that if your reader wanted or searched only facts or specific data, he would go to Wikipedia. The post should be prepared to receive readers seeking opinions of interest, a tasty opinion of the facts, an opinion that attracts and that also does not lose the property of being useful by providing information.
This is very difficult to achieve if we do not consider ourselves a writer. It is not about simply expressing oneself in a correct way aligned with the language and without spelling mistakes; an expression that is interesting, attractive and with hooks that fish the reader must be achieved.
If the articles are intended to look “professional” or to be seen as created by a large company … we recommend stopping now. The direction and course that is being taken are wrong. Its content must look, feel and sound like personal … as a kind intelligent figure that solves the problems or concerns of all kinds that people have.
3. It must contain the “cookie factor”.
The “cookie factor” is a factor that results from the value and usefulness of the content. When we send an email, write a blog or create technical documents, videos or other content, we look for them to be useful and valuable, is like building what can be called Cookie content, because it is a content that rewards the reader for the made to consume it or share it.
Actually, it works like a small “reward” for clicking. Every time the reader clicks on your link, opens your email, or shares your content, good things happen – the information becomes easy to use, interesting, useful and shared.
To evaluate this you have to put yourself in the shoes of your reader and ask yourself if the content that is being created is really rewarding for it.
Do you get close to your goals? Is the reader entertained, or at least maintains his interest? Is the design of the site and the user interface pleasant? The content format is easy to read through different multiple devices?
Good content will build a public faster than anything else.