Social media can be an effective tool for small business marketing. However, a strategy does not work for everyone, but each company must have its own according to the objectives set.
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It is important to remember that companies have different needs for different means of social communication. The acquisition and acquisition of new customers may be a priority for some, while others may want to use social media to solve problems raised by customers or deepen relationships with them.
Regardless of the reason, social media can serve as an effective low-cost marketing tool for companies looking to generate measurable business results. Below are some tips to put social media to work for you.
Publicize your product or service
Social networking sites and microblogs are not just for socializing. They can also help you spread the word about your product or services for free.
Create a complete profile and use the right keywords to build your visibility on search engines and increase the likelihood that people will find them.
Daily interaction with others on social networks and microblogs will help you keep the pulse of your business strong.
Create an online custom community
Creating a custom, private brand of the online community allows the company to focus on a highly segmented audience, engage in more conversations with them and forge relationships with long-term customers.
You can use the study capabilities provided by a custom community online to obtain a detailed assessment of the behavior and thought trends in your community.
An extra benefit of creating a community is the information on their profiles and activity that can be collected from members of the Twitter, Facebook, etc community. When a member registers in their community to update their profile, their management system to add links to their Twitter or their LinkedIn, Facebook and MySpace profile, they have access to their profile data and their activity on those sites.
Be aware of conversations with customers in real time
The management of negative information about your company on reputable sites is essential to protect the name of your company, its executives, your product (s), and most importantly, your brand. A monitoring of reputation sites daily to obtain information, whether positive or negative, about the experience your customers are having with your business is convenient.
Did you find a hard test about one of your products? Above all, do not react to the defense. Unless the client is an obvious proven nutter, take the opinion of your comment as constructive criticism and thank him for drawing attention to a critical issue. Communicate your commitment to investigate the problem. You may realize that the dissatisfied customer has discovered a real problem that needs to be addressed.
There is a warning
Social media is becoming essential, but it is a complement, rather than a substitute for other online tools, such as ad management tools that can handle the customer’s purchasing decisions.
Ad-tools management such as the DoubleClick DART program and advanced Google Analytics Atlas can drive customer conversions in unimaginable ways once.
Advertising management tools allow companies to build solid customer profiles, following the actions of an online buyer throughout the purchase cycle, including when and where an ad is clicked, where they were on your site , and what you searched once there.
For example, let’s say that Nike discovers that its ads through ESPN and similar sites lead to a higher number of conversions. As a result of profile and behavioral data, Nike has a greater chance of generating desired business results elsewhere, among similar potential customers.