In this last decade, people have decided to create online businesses and, among them, setting up an online store has become an increasingly common act. Due to the economic conditions that are occurring in the world today, many people decide to turn to the online world to have extra income.
It is true that not everyone performs this task in the right way, since it is not as easy as it seems and that is why many of the stores created do not reach a good end.
Currently there are platforms created where you can sell products already established, only by customizing these with a logo. Maybe this is the easiest way to start having contact with this world, but we recommend creating a store from scratch and for this we give you the following tips.
What product are you going to sell?
This is the main point that you must decide before creating the store, since everything will depend on this. It is good to brainstorm products and choose the one that we think is best suited to the current needs of the clientele we want to focus on.
Once the first point is solved and after carefully analyzing which product we are going to sell, we must know to whom. Obviously, point 1 and 2 are related since we must think about a product based on a type of market to which we will focus. It is very important to know how to determine the target well in order to correctly focus on our marketing strategy.
Choose a website already created or create your own?
To create your first store, it is highly recommended to play it safe using platforms such as PrestaShop or Magento , as it will facilitate (and much) the first steps in the world of online sales.
Now play one of the most important parts. What strategies will you follow to get your customers? And not any customer, because it does not help us to have many visitors who do not buy anything; It is even better to have fewer visitors who buy a lot.
For this it is good to have knowledge or ask for support so that your online store is well positioned in both SEO and SEM, use a good email marketing strategy and of course not forgetting the power that social networks currently have (minimum must be present in Facebook and Twitter to start and, depending on what you sell, use Instagram and Pinterest). Determining your presence and strategy in social networks will depend completely on your type of business and how you want to focus it.
Transportation and method of payment
You must find a good company that meets the delivery terms of your products and have a reliable payment method; Nowadays almost everyone trusts PayPal.
Organization of your store’s website
What should a good online store have? Every store must have these minimum requirements: a main page, a catalog of products, good product descriptions, the shopping cart, a product search engine, the ranking of the most sold, etc.
On the website of your store you should always upload high quality and updated content. That includes adding good images of the products you sell, with a clear and concise description that explains its characteristics without misunderstandings, avoiding spelling mistakes and, if it can be, accompanied by a video.
Your store must have a design that is appropriate to what is sold and must be intuitive (customers should not have any problem when surfing the web quickly and they should be able to easily find what they are looking for).
Once you have everything you need and basic, touch manage and run the business. Although at the beginning the most normal thing is that the creator of the store is responsible for doing everything manually (order, shipping and others), the most logical thing is that with the passage of time you look for a specific software that performs all these functions and integrates it in the web.
This is important since the main idea of this business is to have a great conversion and get as many visits as possible to buy our products.
And one last piece of great importance: in the administration and management of the business, a thorough analysis of everything that happens in the store must be carried out. A clear example could be to use Google Analytics, which gives you detailed information about the people who visit your business, which countries, which products have greater acceptance (more visits), etc.
Security and customer service
Customers should feel safe and confident in the store. For this reason it is very practical to have a section with real testimonies that attest to the good service of our online store, as well as reliable and safe payment services, etc. This way, your clients will be able to see it and they will know that in this web they will be able to make a secure purchase.
Another point that is of vital importance is to have a customer service very easy to access, so they can resolve any questions they have through an email, a phone, a form or even a live chat and live.
Are you ready to set up your first online store? In life you get to the top after making many mistakes so … cheer up!