The content is unquestionably constituting the most important element on the Internet. Although it seems that it does not have the attraction of a colorful figure that attracts attention, the user is valuing the sites that offer original, interesting, stimulating information, which provides values, knowledge; in short, it enriches him in some way in his activities and life choices.
The content is not only the fundamental piece that search engines take into account through their algorithms to organize the list of search results, but it is becoming an element of loyalty of the websites, since users return to the same again in search of other content of similar quality to the one that previously caught them.
And we should not associate content with literature, poetry, verses. Today’s content is about genuine information related to all kinds of topics that brings knowledge and experience that solves things to users or that opens doors to undertake changes or projects that were somehow asleep inside and that expressed in that content has awakened them. That is the value of the content. The social contribution to whatever.
Now, that’s fine, the importance of the content is proven. But the next question is: how should I plan content to be beneficial for my company? that is, the marketing content, how it should be. What are the things that it must contain in order to attract potential customers in this case?
It is very common in most marketing people, that writing conveys a certain feeling of hatred, most do not like to write, and honestly when we mention to clients that content is important they often look at us with a look that I could kill.
It’s understandable, really. We are all wearing different hats, we are all busy beyond belief and now just add one more thing to the plate. However, when you understand the value in the content, you want to start writing immediately or at least outsource so you can start using the content for your business.
Content has the ability to leave a stronger impression than any other type of marketing method. You know why?
If the content is relevant and valuable to the reader and maintains its attention , it is that it does not interrupt marketing . This means that you have your attention , and that you are listening . The client will take into account the article he read the last time and captivated him, and it is more than likely that if the content was doing his work he will want to know more about the writer. Which company did it and for which they work? What was your experience? Where can you find more information?
Can you think of an article that made you feel that way and think that way? We listen to your experience