Key factors in web positioning

Key factors in web positioning

It is a lot and very varied what is studied and experienced trying to make the positioning on the web of a site the best. But in this variety of subjects, issues, analyzes and experiments, the essence of the objective is often lost and they place in the same line key factors with secondary factors.

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For this reason it is convenient in some way to clarify and accentuate the factors that are key, without which you can not initiate improvement actions. That is to say, it is the factors that generate the structure and then with the solidly installed base to enter to refine details to improve the result.

The key factors can be reduced to the following:

  • The use of keywords
  • External
  • links Internal links
  • The Metadata
  • Social networks
  • Have renewed content Content
  • quality
  • Clean URLs Clean
  • language code

The use of keywords: Keywords or keywords are the tool that uses the algorithm of Google search engines to know what topic is your website. Actually use the keywords, to search once the user types a request for information about a particular data, in its database of indexed pages, which match the words placed in the search engine field. In this way a first large classification is made between the addresses of websites to present to the user within the list of pages.

The keywords must be present in the content title, usually within the h1 tag , and in the body of the content, taking care not to overdo it. Google has become very perspicuous and tries to choose the pages where it does not find a repetition of the keywords in order to optimize the position.

Obviously, there is another type of classification that takes into account other aspects of the pages found to order them in a preferential list, but this factor of the keywords is very important so as not to be left out of the list in the first instance.

External links: The links to external sites related to the theme of our site are the essence of the birth of Google, since it is based on the reasoning that if a page receives many links from external pages it is because its content is valuable and original, so it is logical to reward him with a high score at the time of putting together the list of presentation of results to the user who has made an information query.

While this is the main philosophy, then we must refine the links according to their corresponding quality or Google ranking. That is, it is not the same to receive a link from a high traffic site than from a low traffic one; the first is obviously more valued. Therefore, it is not only the number of links, but also the quality of the links. And of course avoid artificial links, on which Google has studied thoroughly how to detect and penalize them.

Internal links: It is also important to have links to pages within the same website, as a way to generate traffic from them, even when they have been generated much earlier than the current one.

The Metadata: The goals descriptions, meta titles and meta keywords are very important elements for the user to know more about the site before choosing it from the list presented by Google. In addition, search engines also use metadata to make a finer selection after the macro selection indicated in the keywords. It is important to fill the metadata fields in the most intelligent way possible aiming at the goal of achieving a good positioning when customers search for information with our keywords.

Social networks: The Internet has become social and the importance of social signs has been exponentially enhanced on the Internet. The search engines are also valuing how they are received, valued and shared by the users who visit them, so being present in them is a key factor.