Content marketing is widely used in various industries and organizations. In fact, it is used so widely that it is simply assumed that everyone uses it and is familiar with it.
There are two Content Marketing Institute studies, one of which indicated that 89 percent of B2B marketing specialists use content marketing, while the other said that 86 percent of B2C marketers use content marketing.
List of best sellers by content marketing campaign
- The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns
- Content That Converts: How to Build a Profitable and Predictable B2B Content Marketing Strategy
- Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
- Social Media Marketing Workbook: How to Use Social Media for Business
- Digital DVM: A Comprehensive Internet Marketing Guide For Veterinarians
- Influencer: Building Your Personal Brand in the Age of Social Media
- Social Marketing: Behavior Change for Social Good
- The Death of Content as King: How a Data Democracy Has Revolutionized Marketing
- Content – The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy
- Marketing Planner & Calendar for 2021: 18 Month Marketing Planner to Schedule Business Promotion, Blog Content, Social Media Posting Strategy
The best content marketing campaign 2021
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What about the remaining 11 percent and 14 percent, respectively? The number of people who still do not use content marketing is considerable, but the reason for this is not because it is not an effective method. 94 percent of B2B vendors and 93 percent of B2C vendors are successful with their content marketing campaigns.
It is possible that marketers who do not use content marketing to promote their business have doubts because they do not know how to do it. That’s why below we present a useful guide on how to launch your first content marketing campaign.
Step 1: define your goals and metrics
As before any marketing campaign, you must start the content marketing campaign by defining the goal. What do you hope to achieve with the campaign? Do you want to increase brand awareness or increase customer loyalty? Or maybe you want to educate your customers and build a connection with them?
“It is essential to understand what type of content is more successful with your audience, which platform is more engaged and decipher what your audience wants and needs.”
Once you’ve defined your content marketing goal, you can list the metrics relevant to the goal, such as website traffic resulting from the content, time spent on the site, bounce rate, conversions, social participations, references, etc. These are some common performance metrics; some of them will even be relevant to more than one objective.
Step 2: Generate content ideas relevant to the goal
Now that you have a clear idea of what you want to achieve with your campaign, you can propose ideas for the type of content that will help you achieve this goal. You can create blog entries on how to do it, tutorial videos, valuable infographics, enriching e-books, very small visual content for social networks, etc.
This step can be the most challenging for those who are fairly new to content marketing. This is natural, since you will feel obligated to create content that is unique, useful and attractive.
You must start by understanding what works for your competitors. You can use tools like BuzzSumo to discover the highest performance content of the domains that are your competition. Based on these results, you can see what kind of content and what topics your target audience responds to. The Portent Content Ideas Generator is also an excellent option to help with this stage of the campaign.
Step 3: Create a content calendar
Before you can start creating your content, it is important that you have a plan to organize your content creation efforts. This involves creating a content calendar that helps you track when to create and publish your content and ensure timely publication.
But be sure to consider your capabilities and resources when creating this calendar. In other words, your content calendar should be realistic. You can start with a blog post every week and an infographic or other visual content every month, for example. Then you can make the necessary adjustments and improve your skills and resources.
Step 4: Develop your content
Now the most important step is to develop the actual content. Your content must be of high quality, without any grammatical or spelling errors. It must have a captivating title that makes readers want to continue reading. And I should be able to support your claims with studies and reliable sources.
It would also be convenient to include many visual elements, such as screenshots, graphics, etc. to ensure that the content is more attractive.
The content marketing campaign is not over yet. After creating and publishing your content, you must track your efforts and the results generated by them. It measures the traffic, participation, potential customers and conversions generated by each content. These ideas can help you understand how to make improvements to your campaign.