Many times we measure the success of a website exclusively considering the traffic that it has. That is, the number of visits received by its pages and through a comparative action with the objectives that have been determined as a destination is considered a fulfillment thereof. But, this exclusive measurement can be erroneous when considering a comprehensive evaluation of the site if you do not take into account, in addition, the conversions that result from that good traffic.
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List of best sellers by traffic Google Analytics
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The best traffic Google Analytics 2021
|1||Buy on Amazon|
|2||Buy on Amazon|
|3||Buy on Amazon|
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|5||Buy on Amazon|
|6||Buy on Amazon|
|7||Buy on Amazon|
|8||Buy on Amazon|
|9||Buy on Amazon|
|10||Buy on Amazon|
To avoid a bad understanding. The great traffic figures are good, as much as any other, in fact, the growth of sustained organic traffic means that I am doing things that are paying off; but they do not tell us the value actions that users perform when they enter the website.
What we have to care about are the conversions that result from that traffic. Because the conversions, not the traffic, are the ones that pay the bills.
Moreover, conversion data have the property of helping determine what works well and what does not work from the point of view of return on investment (ROI), which marketing channels are more profitable and which are not. And this is very important. More important than the visits that are being received.
There are many tools that we can use to improve the number of conversions, but in this post we will analyze processes that can help determine, which are the keywords that are leading to conversions, and perform actions to improve their performance. the effects of increasing them.
As the space is not infinite, we will concentrate on explaining how to increase conversions, based on good traffic, using an exemplary free tool at our disposal as Google Analytics.
Discover the most efficient keywords:
The configuration of the Objectives (Goal) for the SEO tracking, and within this macro tracking the detail of the conversions by keywords are the actions that we must perform within Google Analytics in order to discover the most efficient keywords at the moment to get the conversions on our site.
You can create custom reports to isolate or filter single or partial visits by keyword.
Note: We can find the data presented in the illustration by clicking Traffic> Sources> Search> Organic and then select the corresponding Goal in Google Analytics.
Next, we classify the objectives by type of conversion to find the keywords with the highest conversion. As a tip you can filter the information a little more and include only the “older than” visits by obtaining a specific threshold. This helps filter high conversion figures with low visits, which can fool the report.
Depending on the traffic normally generated the filtering configuration to consider visits “greater than” 10,50,100,200.
Find the corresponding URLs
Once we have the knowledge of the keywords that allow us to achieve conversions, we take a step towards optimization by finding the URLs that are driving them. We do this by clicking on “secondary dimension” and selecting Traffic sources> Landing Page from the drop-down menu.
Position efficient keywords in better position
Now that you have your list of the highest conversion keywords on your site, you want to determine where they rank. Once again, the goal here is to make these keywords work even harder for you, which means getting those terms (and the corresponding URLs) of higher rank to improve your visibility in the Results List (SERP) .
What we normally find in this process are strong converters, but they do not have a classification as high as it could be (this would be aligned with having a lot of traffic, but less conversions in proportion.) Some of them present great opportunities because they can allow improve the position in the SERPs and the visibility for all or some of its main conversion keywords, and can grow exponentially conversions.