For many years there was a paradigm in the world of SEO professionals that was based on the construction of an important network of links linked to a web page to the effect that the algorithm used by Google to present a list of results in response to a search the user will place it in the first places.
Well, this paradigm no longer has the same value for Google, which through press releases and comments from its main players in this topic as Matts Cutts, informs that it is placing greater emphasis on the contents that most users are looking for and that are interested in sharing for the interest they cause him.
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What does this mean? that the links that our site receives do not have value for the Google Page Rank or that Google now observes with greater attention the mechanism generated by this link? The answer is the second option.
Moreover, through subtle changes in the famous algorithm created to perform the evaluation task, it “penalizes” sites that receive links of poor quality. That is to say that Google somehow does not measure only quantity, but rather quality.
Matts Cutts in recent video of help to webmasters, insinuates this line of valuation, when mentioning within the 5 errors that are committed in the task of positioning in satisfactory form a web site, the position of focusing the construction of links like a unique tunnel as strategy of achievement of the aforementioned objective.
Advises the engineer whose positions have a strong influence on Google policies, use alternatives to this tool to get the promotion of the website in which we are working, mentioning seeking to build valid reasons for users to search our site for the content offered and also think about a broader marketing.
Aligned to this new valuation of the links, the accent and the greater importance in the aspect of content sharing appears. Above all, taking into account that the social platform Google + (which continues to be driven in a notorious way by Larry Page to gain market shares in this sector) interacts with specialists who initiate session in Google.
Therefore, update link building strategy in quantity and not in quality. Google can give us surprises when placing in the results grid to our site if you find that the quality of content of a percentage of incoming links is poor.