In large e-commerce sites, we find tens of thousands of pages of products, and it is important not to forget that the main objective of any e-commerce site is to stimulate and encourage visitors to make purchases as far as the structure of the content and The layouts of the site must communicate and reflect that objective.
Those tens of thousands of pages are like component cells of an organ that must fulfill a specific function and each one of them must classify well before the search engines, through an SEO work in which the use of the appropriate words that are related with the searches of the users.
Regardless of what the e-commerce site aims to sell, the following SEO tips and suggestions can be applied to optimize the site better, get better location in the search engines and be easier to use.
Match the time with the return.
In an ideal world, each page of the thousands that make up an e-commerce site should be optimized individually, meaning that this involves the creation of a special META tag and a description, an address, product description and a label of personalized image for each of them. Undoubtedly, this implies a task in which a great and valuable time must be invested.
For this reason it is important to start with the optimization of the most profitable pages and the highest return offered to the company. The rest of the site can be optimized in batches. This way you can start the second part of your SEO campaign, the link building, on the most profitable pages without the need to wait to finish the rest of the SEO on the site .
Create own and unique product descriptions.
Many manufacturers send their products with a generic description. If clothes are sold on your e-commerce site, for example, each pair of jeans that we sell comes with a description of the generic product shipped by the manufacturer. Given this situation, we must bear in mind that you are not the only one who sells this product, so to differentiate you must create descriptions of new and unique products.
How many other sites are using the manufacturer’s description on the pages of your product? Search engines do not welcome duplicate content and your site may be penalized for it. You need to incorporate your unique sales proposal into the product descriptions and encourage the user to choose their e-commerce site or another.
Develop an internal link structure
One way to keep your visitors engaged is to create a structure of internal links. There are e-commerce sites like Amazon, that when a buyer is viewing a page, in the end they put “suggestions” based on the products they are currently looking at. This can be done on your e-commerce site.
What other type of products could someone be interested in buying if they look for product X? Internal links can keep a visitor and get him to click on other products and add things to his shopping cart.
The treatment of each product page as a landing page
Think about the last time you visited an e-commerce site to do some shopping. Did you bother the exit to the home page? Probably not. Most likely, you will search for the product by its name and click on a link in the SERP that moves directly to the product page. The homepage of an e-commerce site is not as powerful as other sites, as it is not the usual entry point for visitors. Therefore, each product page has to be optimized and treated as a landing page.
Incorporate customer comments / Testimonials
One of the biggest problems of many e-commerce sites is a lack of unique content. One way to counteract this is to incorporate the consumer’s opinion of products and testimonials on their pages. Readers’ comments also generate confidence. Visitors have more confidence in their purchase decision when they see that others have made the same purchase and liked their product. A good review could also be a tool to convince a visitor to buy.