When a company seeks measurable results, it must, first of all, know what it wants and what is the degree of commitment it seeks in its actual and potential customers in relation to the brand.
The starting point is to study the target or target audience, how is the customer profile that may be attracted to the brand and what are their preferences to create a message that reaches that particular potential customer.
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What is and on what behavioral targeting is based
One of the fundamental tools to know the tastes and preferences of the clients is the behavioral targeting. This technique consists of analyzing the behavior of consumers on the Internet in general and on social networks in particular . Every click that a user makes on a page, the time he or she stays in it, the searches he or she carries out on Google, the advertising that he or she visits are primordial data that can be taken advantage of by analyzing them properly.
With all this carefully studied statistical information we obtain groups of profiles of internet users and among them, we choose our public. In this way we can create online marketing campaigns adapted to each group, contents that are of interest and, ultimately, an interaction with the customer to know what is expected of us as a brand , of our products or services.
The behavioral marketing, knowing the users to seduce them effectively
Getting this engagement or affinity with the brand is not an easy task for neophytes in the field. Hence, it is most prudent to delegate to online marketing agencies the realization of these studies that take as a starting point the behavior of users. Marketing agencies can offer us selective advertising proposals that are able to attract customers according to their profile. It is the new marketing based on the use of networks that people make; It is behavioral marketing .
It is no longer a case of bombing without waiting for someone to see us and ignore us, but to point skillfully to where we want to go. Nowadays times have changed and we can no longer launch inflatable balloons from a plane wishing that whoever picks them up on the beach will come to buy our sunscreen just because. Today, the tools offered by online marketing ( see here ) allow us to segment public well, but behavioral marketing is undoubtedly one of the best tools under this concept.
If we want to stand out in social networks and in the maremágnum that is internet, we must take care of the strategy and concentrate our efforts on well-directed campaigns aimed at an audience with whom, in advance, we already know that we have something in common .
If you are looking for an online marketing agency in Barcelona for your company, remember that Novaigrup offers professional marketing services tailored to the needs of your company, helping you to optimize your investment.