Two megatrends come together to strengthen Ecommerce. That is, social networks are a reality that is allowing participation and online conversations; On the other hand, online shopping sites have facilitated purchases in an excellent way, as indicated by the latest figures of the shopping movement in these systems. But, neither social networks have been designed to go shopping and on the other hand the sites allow a solo experience.
Then the new wave in the Ecommerce aims to merge these two great currents of social use and transforming technologies so that social networks “help” to online commerce sites so that customers decide their purchases.
Online shoppers expect, when they visit online stores, a social experience that will in some way advise them and help them evaluate the product they want to buy.
It does not reach the efforts of the manufacturer or supplier of services with its content that realizes the bonanzas of the product. The idea is that they do not have to go to look at social networks, but have what is discussed in the same in relation to the products on the commercial website itself.
With this Collaborative Online Commerce , retailers have the opportunity to increase conversion rates, allowing the exchange of collaborative ideas and conversations for customers to consider the purchase.
There is a tendency in real life that friends and family members are what we want to influence purchasing decisions. Then we listen more closely to friends and social supporters, printed articles and social references (famous people).
For example, in a physical store, the validation of a purchase or a recommendation from a friend or family member is easy and simple. Trying to recreate this process online has been very complicated and cumbersome.
The Internet has become a global platform for social interaction. If online retailers want to achieve a greater commitment to their customers, they should follow their example. The addition of commercial collaboration capabilities to e-commerce stores makes online shopping a social experience that is similar, without geography and schedule limitations, to physical cement stores.
This approach can also unlock business strategy in aspects of products profiled to feelings and preferences that is not currently occurring in social media networks.