Setting up a company, both in a physical place and online , must be a conscious and thoughtful decision. While almost everyone is trained to have a small business that can grow over time, it will be the attitude that will drive it forward.
A company is a great responsibility that you have for yourself and for the people who, in one way or another, will be related to the business. The company will be what will provide the sustenance, the livelihood of those who believe it and, if it also hires workers, it will have to commit much more for them and their families, so that a business is not a whim and is not created to try to see what happens, or should not be like that. Being an entrepreneur is not easy but it can also give you a lot of satisfaction, if you have a business idea at least you have to evaluate it and if you look with courage to try it, here are some things to keep in mind so you do not get caught by surprise.
The first step
The first step is to really want to have a business of your own. Although it is believed by a labor need , as Antonio R. Díaz, director of the Scientific Park of Madrid in Universia , points out, this option must be taken as freely as possible and the product that is going to be commercialized should be or be close enough to something related to the tastes or hobbies of the new entrepreneur. In this way, in addition to having an advantage to know the product, the passion to move forward will overcome the bad times that may come, especially during the first year and during which it is necessary to have a full advice. It is then when you have to rely on tax and labor advice as Aseido.com, that offer their services and advice through their web page with what the advantages are several and the speed of answer to any doubt can be of great help.
A business is never stable, it is not a fixed salary and it does not have schedules or vacations, a company requires a lot of attention until it becomes a solid project and, even if it is, the entrepreneur must pay attention to continue being so.
Business plan and financing
Some entrepreneurs need financing , which they will ask the banks or resort to government aid. In the case of Spain it is possible to consult the information on ipyme org . In order to obtain financing, the new entrepreneur will always be asked for a Business Plan . Through the website created by the General Directorate of Industry and Small and Medium Enterprises the entrepreneur can try different types of business. Who wants to undertake a project must have planned and measured, at a personal and material level, their capabilities, those of a possible partner, has made a complete market study on the product who wants to sell and will know how to manage the money with which he has to invest.
This writing, which we could call a deep self-examination, should be done by all those who think about creating an online or physical business , ask for financing or not. A project does not start when it is made known, but it does it when the idea arises. This idea must grow in the person, it must create a feeling of hope and a conviction that it is possible to carry it out. It must be a part of the entrepreneurial life, it must even take care of it. From all these feelings comes courage and that courage is necessary for anything new that is undertaken. We must forget the fear of failure, not prudence, and know how to start over, as explained in infoautonomos .com.
Online and offline
When you start a company project online it is necessary planteárselo just as if it were a conventional business but aimed at people who can be anywhere in the world and never will be so the customer must be quick and efficient and as the products must be of the best quality, because the competition can be worldwide. Likewise, a good logistics must be prepared; to prepare it you can consult specialized companies such as Loginser , which offer various services.
When a client goes to an online company he does it for convenience or because he can not find what he needs in a place near his residence; in the first case he expects comfort to be in all senses, and in the second he does not want to be disappointed. We must bear in mind that the Internet is fast and global, a poorly attended customer can express it on the web in a few minutes and that can cause a business to capsize.
Taking into account these aspects, it is necessary to decide what type of product is easier for the entrepreneur to market and with what guarantees that he will be able to make the sale in an appropriate manner. You must know the production costs, the possible places where it can be produced if the company does not manufacture it and only dedicates itself to selling it, has to calculate a price that is reasonable on other similar businesses, that covers the expenses of the company and that generates a profit.
Product knowledge and target
An entrepreneur must know perfectly the product that will be marketed and never forget the security measures required in case of being an article. Buying a supplier that sells cheaper and that does not comply with the necessary security, in addition to being immoral, can lead to serious legal problems. In Consumoresponde they report on the obligations of the suppliers . In the same way, it has to be ensured that in the production factories the rights of the workers are respected, otherwise, knowing the origin of the products, something that is obligatory to inform, and if any type of exploitation is discovered. associated with the product, the image of the business can be seriously affected.
Any product or service that is marketed and that does not fully comply with the law, the country in which the company is or others in which it makes sales, can turn the dream of a business into a real nightmare.
In addition, the employer must consider to what audience targeted by the product and must s er aware that, in the case of choosing a related product to your tastes your customers do not have to have the same needs or have to think alike that the employer so that he must find a way to reach them, give them a reason why they need that product in particular and open their minds to understand a great diversity of people with completely different characters and customs. The blog Sage explains how.
Feedback from customers
The employer must act using psychology, it is not enough to announce a company and explain what it offers, it must also be willing to listen and learn from each of the people who are interested in your business, whether they are buyers or not. . As in a physical store, any passer-by who looks, even if out of the corner of his eye, at the shop window, can become a future customer so that it is necessary to attract his attention in some way and one of those ways is to let him know that the owner of the establishment is willing to listen to your suggestions and help you find what you need as much as you can.
Sometimes the employer will have to be endowed with great patience or strive to be; You should never forget your goal or of course your good education, as it is known that you can receive comments and suggestions of all kinds on the Internet from people who may never know who they are. The resilience and sense of humor are good allies not to allow strangers psychologically hurt someone who is undertaking a project. It is necessary to know how to identify which messages addressed to the business or their owners can be really important to harm you and, although you should never underestimate them, the most effective is to focus on constructive criticism and customer satisfaction. Companies likeOptimitzat advise entrepreneurs in this part of the way.
Brand identity / branding
Every business must have a name, a brand, and its choice is of the utmost importance. Marking specialists, like Nombra , can help the entrepreneur make a decision. A difficult name to remember can be lost between the huge sea that is Internet and a brand that does not attract attention simply does not attract customers and does not stand out from the rest of companies. In one or two words, the name of a business must clearly explain what product it sells and give an image of positivism and confidence.
It is important to take into account the meaning of that name in other countries and how it can be accepted in other cultures and even in your own because, although you choose with a sense of humor not everyone shares according to what tastes. The name of a company that aims to consolidate and expand, something that almost all businessmen want, can define with a certain sympathy and kindness a service but also has to make it clear that this business is a serious business. On the other hand, it is very necessary to make sure that no other business uses the same name and has to register with the trademark and patent office before making it known.
Analysis of the competition
For an online company the analysis of the competition and the market study must be exhaustive. It is not enough to use an Internet search engine and check how many companies there are in your area or in your country offering the same products. The future entrepreneur must know how many there are in other countries and what shipping facilities they offer abroad because although it may be cheaper for a customer to buy in the country where he lives, it may also be that another company offers a better quality product or an exclusive model of that business you want to have. The entrepreneur must keep in mind that not everyone cares to pay a little more to get what they want or need. In the National Association of Market Research and Public Opinion Companies you can consult specialized companies.
The owner of an online business must be able to observe and be always willing to negotiate, since competition can sometimes become an ally for both parties. Two businessmen from different countries can reach the agreement to act as intermediaries between the clients of both by providing one what the other can not and vice versa. While all entrepreneurs have to know how to negotiate, in the case of an online business you must also know the language and customs of other countries to understand how they address their customers other companies and what they offer according to their preferences; in this way the sale or the alliance may be possible.
Every company has to be known and, even if it is an online business, it is not enough to buy a web domain with the name of the company. An investment in advertising has to be madethat can be through television, radio, distributing leaflets, advertising on search engines (such as Google’s adwords), banners on web pages, active participation in social networks on behalf of the company through which competitions can be organized, offer discounts and invite consumers to give their opinion. In addition, the website of the company should be positioned in the search engines so it must offer visitors interesting content, descriptions of products as detailed as possible, facilitate the query quickly and that is accessible to all people. In the company Interdigital are true experts in all matters related to the world of web development and online marketing.
Translate the web into several languages will make Internet users from other countries interested in the products offered. If at the beginning of the business there is not enough money to contract the various forms of advertising, the employer must at least have a small marketing team or with knowledge to carry it out himself.
In any case, an entrepreneur must continually train on their products and on the necessary sales and advertising techniques.