Internet content is one of the most important players when it comes to achieving recognition of a website or a blog. It is even an element that has a fundamental impact on the evaluation of search engine algorithms. Therefore it is important to create pleasant content that attracts the audience.
But many times, a content is made taking care of details of expression and grammar, with a current theme but not obtained from the users an acknowledgment of it. Being for them often boring, superficial and amateur. They only arrive at the greetings and do not allow to take roots to it.
In these cases, design can help. The design creates a cozy first impression. It is dedicated to its visitors and is based on what they are going to invest their time with their information.
It’s the difference between throwing some fast food on the table in front of your guests, and presenting a meal that is carefully prepared, with special silverware and that smells delicious. Looking to build something appetizing for your content?
- Here are 6 tips to get your audience engaged with your content:
- Think about the visitors.
- Speak your language through typography.
- Use colors that are sensitive to your market.
- Tell your story with attractive images.
- Order your story hierarchically.
- Keep it together with a style guide.
1.- Think about the visitors
The design begins when it is understood and interpreted for whom the content and the profile of the addressee is made.
Knowing your target market and how it will respond is crucial when searching for the typeface, colors and images that will be most impactful to them.
What do you need to know about them?
The ideal is to have knowledge of the average age of the group, the predominant gender in it and their educational level. An additional bonus would be knowing psychographic details, such as the things that motivate them, their beliefs and other companies that attract them and where they are buying. It is also important to know the things that the targeted market rejects or find unpleasant, in order to avoid them in their contents.
2.- Speak your language through typography.
The personalized typography, allows to leave a little of the spent Helvetica, Times Roman, Verdana and Georgia, that for years took the blogs and websites.
You can show your personality in your blogs through personalized typography, Serif for example for the classic and traditional ones; Sans-Serif for modern and contemporary styles. There are exceptions within these main categories, so you must rely on their criteria and observation to indicate the opinions that your recipients have of the types of letters.
Today, for the ease of writers, it is simple to find personalized typography options in the commercial market, which serve as unique typographies on your site. The source of the Google API, for example, will do so for free. It is an additional step, but it will make your content stand out and give personality to your words.
3.- Use colors that are sensitive for your market.
If you have done a thorough investigation of your target market as indicated in step one, you may already have an idea of what colors work for them. A recommendation for this aspect is to choose two main colors to represent your brand. Working with two colors simplifies the choice task at the time of placing a color in the design of the content.
On the other hand, for your audience, two predominant colors, it will make it easier for you to recognize your brand.
How can you choose only two colors out of the millions available?
You can start by looking at the consumer goods that your target market already buys. What colors already satisfy them? It is not necessary to go for a walk around your local shopping center with a sample book, but it can be a good strategy to keep your eyes open to the color combinations sold to your particular market.
4.- Tell your story with attractive images.
Add a good image to the content is essential to give a good finish to the work. It is true that he often appears to the writer as an extra job that finds him tired and demanding after searching for the appropriate texts and the right words to express his ideas, but the search for an attractive image is worthwhile.
Although their words are wonderful and carefully crafted, they will feel lonely and weak on the page if they are not linked to a compelling image.
A great image is like the cover of an invitation to a dinner, it gives people an easy way to begin to relate to their writing. As we know, images are processed quickly, and if your selection is correct, being attractive and creating a bit of curiosity, you will attract readers like the title and the first paragraph of your message.
5.- Order your story hierarchically.
The visual hierarchy helps the visitor navigate through his page and absorb the information in the order he prefers.
To clarify somewhat this phrase that may sound a bit confusing. Here’s how to make it work …
The visual hierarchy directs the viewer’s eyes through their information, giving it an order of importance, where it is located, how bold or bright it is, and how much blank space it has around it. Is information the most important? You have to make it bigger, bolder and brighter. You have to give it a little more space to breathe, too: the blank space draws eyes. The information that follows in importance? Make it a little smaller, less bold, bright and not like the main one. As you progress down the ladder of the visual hierarchy, remember: less important information, less visual “weight” should carry.
6.- Keep it together with a style guide.
Well, you have used color, typography, superb images and visual hierarchy to create winning pages.
And now that?
Keep up the good work!
Maintain consistency with a simple style guide. It does not have to be a complex of 20 pages of documents.
Once you have created an attractive blog, people return to it, serving as content security beautifully presented consistently over time. Make good design decisions and then continue to apply them with your style guide notes as a reference.