If traditional marketing played an important role in each company, online marketing has surpassed it in every way, starting with its effectiveness and the great versatility it presents.
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- Digital Marketing Strategy: An Integrated Approach to Online Marketing
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- Instagram Influencer Organizer: 52 Weeks Instagram Post Planner, Goals & Content Calendar – Become an Influencer Online | Marketing Strategy & Communication | Become Successful on Insta
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- Building a StoryBrand: Clarify Your Message So Customers Will Listen
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The revolution that has caused the arrival of the Internet, along with other technological innovations, have catapulted new marketing techniques of great utility for companies and brands. Currently, social networks are a fundamental part of each company to offer their products and services and promote them to the general public.
These keys should not be overlooked for your strategy to work the first time:
1 – Find the target audience
One aspect of utmost importance in marketing through social networks is to achieve, in the midst of such a broad audience, create a community of users; This means knowing the hobbies and tastes, as well as guiding the work to this type of audience in tune with your brand.
The process is not the easiest in the world, because sometimes it is difficult to determine and reach that community or target audience that must be reached. However, not all marketing plans start with a defined audience at its best. With the passage of time, strategies and content creation can be changing or adapting to a specific community.
Success in social networks does not happen overnight, nor by magic. It requires hard work, public study and a lot of perseverance.
2 – Communication and learning
The basis of every strategy is to communicate; Although many methods have been changed, this will always be the goal. The recommended (or correct) communication through networks consists of two very different and key phases: becoming a source of good content and getting people to interact.
It is essential to transmit good content, as it will always be well received and is synonymous with quality and interest. You can share other materials that are allusive to the theme or design the message with original ideas, the latter being more original and outstanding.
Once the content is communicated, the feedback of the community is obtained, which will be no more than great tools for improvement and learning.
Social networks have as one of their main advantages the ease with which you can interact with customers and listen to their opinions, which after all are the most important that can be received.
3 – Transmit highlighted information
Yes, it is an almost obvious aspect, but it is worth breaking down the theme since a large number of clients will arrive in this way. Good content = interaction and sales.
The art of networks, beyond constancy, is that the good content is transmitted and in the balance that exists between both aspects. It’s no use that junk content is published many times a day or quality material once a year.
Each social network has different characteristics, so the marketing plans are not the same for each of them. In Instagram, you work with the most visual part, while in Twitter, you import more characters that are used and that are more direct and succinct messages, for example.
The key is to adapt to the characteristics of the networks to be used and become a source of information highlighted in it.
4 – Offer passion
Transmitting emotions to users and making them feel special is something that must be worked on. The secret is based on creating links, either with people or other brands, and for this emotions are a great help.
We must dedicate time and effort to each message to be transmitted; it must contain many elements that generate reactions in the users. Of course, we look for positive reactions to our content.
The commercial messages transmitted by the businesses or brands, in general, are about inspirational and sentimental phrases that make users and potential clients feel emotion.
5 – Improve visibility online
Everything is summarized in communicating and having conversions, but before there are strategies with multiple objectives so that each time the communication and the sale are better .
Social networks can promote a blog and vice versa. So it is recommended to work with different tools and make them grow among themselves. In an era where people are mostly visual, the impression left on the web, as long as it is positive, will attract many people.