If we have a product or service to offer, the online classified ad is an appropriate option due to the immediacy in its dissemination and its low cost. Once we decide on this alternative to sell second-hand, we must take into account a series of principles for our classified ad to meet its objectives effectively. Here are 10 practical tips for its creation:
Adapt the text to the available characters. Generally, classified ad pages make a form with a character limitation available to the user. Before designing your text, consider this limitation to adapt the text to it without losing effectiveness.
The headline is key. If we are given the possibility of including a holder, we must take care of it to the fullest. The visitor of the page will focus his attention, mainly, on the owner of the advertisement. Let’s try to get the attention of our potential clients with a striking headline and try to differentiate them from the competition.
Optimize the writing. We must find the right style so that our text is attractive to the reader. Short and direct phrases that summarize our service or product are the most effective. Avoid non-relevant details and make the message as concrete as possible. And beware of spelling or syntactic errors that may result in rejection by the reader.
Call to action. Our text must be very persuasive in order for the potential customer to be attracted to our product or service. Look for words that encourage the reader to be interested in him; that you understand that this is the best option within the offers you will find on the net. Keep in mind that another competition announcement is just one click away. Prevent the potential client from looking for another, persuading you that your offer is the definitive one.
It includes photo or video. If the page gives you the option to insert multimedia content, choose well what you are going to include. Together with the headline, the image will be the first thing that the reader assimilates. If you are not attracted to the image, you will hardly continue reading your ad.
Go to your potential customers. Reflect on the groups to which your ad is directed. You must include it in those pages frequented by your potential clients. Do not waste time spreading it where the chances of success are reduced. Therefore, focus your efforts on those websites that best suit your product or service.
Adapt the text to the site. The normal thing is that you spread your ad in different places of the network. Try to adapt the ad to each page following the criteria of the previous point. And in addition, slight textual changes or multimedia content will personalize your ad avoiding repeating you. Of course, the essence of the ad must remain unchanged.
Take care of the SEO aspect. Try to use the right keywords to improve the positioning of your ad. For this you have several tools on the net that will make your job easier. Remember that if your ad does not appear in the top positions of the search engines it will have been of little use.
Be constant. Even if you meet the above point properly, your ad may fall over time in search engines. Renew the classified ad frequently so that it recovers positions, also taking advantage to correct possible errors.
Help from an online marketing consultant. If in spite of everything, your personal classified ads do not achieve the desired objectives, you can seek the help of an online marketing consultant who will help you in the effective creation of a classified ad for your product or service.